Nature Friendly Post

Collaborated with Nordstrom to develop an eco-friendly mailing system for the Reef Ginger Collection Flip Flops.

This packaging was created for Nordstrom company’s Reef Ginger Collection Flip Flops using recyclable materials. For packaging, I went with Newspaper/newsprint Sewn with thread. The inside of the envelope is lined with thin recycled burlap canvas. All the print materials inside were printed on recycled card board.

The packaging takes a life of its own with vintage news paper and modern line design on top. The light blue color was chosen carefully to showcase the delicate logo with modern typeface. The design of the packaging is simple, but effective. The stitched envelope can hold up to ten pounds. The simple button and thread closure goes well with the design and is strong enough to keep the package closed through the mailing process.

Designer & Photographer
Sucheta Annapureddy

Collaborators
Nordstrom, San Francisco