MFA Thesis FIT COLLEGE

Phone App and Merch designed to market a Fitness App to college Freshman Students.

The thesis focuses on helping college students stay healthy and active during their freshman year. After conducting interviews with numerous college students, I decided to focus on designing a phone App, which will help the students make friends while staying healthy by exercising. The other deliverables for my thesis were Posters, Website, Stationery, and Launch Materials.

Fit College phone App was designed to connect first-year college students with each other in different exercise groups, depending on activity preferences. The top and bottom menus are easy to access and use. The App makes it easy for students to create their exercise groups by making events that can be private or open to everyone. The App also has a rewards program where students receive 200 points for every workout they participate in, which they can redeem for food in selected places around their colleges.

Designer, Copywriter & Photographer
Sucheta Annapureddy

Collaborators
College Students and College Personnel